Imagine being on top of the pulse of fashion. You would instantly be able to tell when something is in and when something is out. You would be the envy of your friends, family, and you may even be able to launch a promising career.
Realistically, predicting fashion trends is not easy. It takes a lot of time and research. That’s why people get paid the big bucks to do it.
However, there are small things you can learn that will make you a bit more fashion savvy.
Read on to find out some valuable tips and tricks.
What is the Fashion Cycle?
Let’s start by determining what the fashion cycle is. Knowing the fashion cycle may not help you predict what’s in, but it will give you a good idea of what’s going out.
There are five stages of the fashion cycle including the following.
· Introduction: This occurs when a designer introduces a new look on the runway.
· Rise Stage: The look begins catching on and is being copied by other designers.
· Peak Stage: The look is everywhere and it is being duplicated by designers who recreate the look at a lower price point.
· Decline Stage: The look becomes so popular that people are sick of it and start to shy away from it.
· Obsolescence Stage: The look is dead and buried and is unlikely to return for at least 20 years.
As soon as you see everyone wearing a certain fashion, you might want to stay ahead of the curve and donate your trendy outfit before it starts on its downward spiral.
What Predicts Trends
Now let’s take a look at some things that predict a fashion trend.
Lifestyle and Current Events
Currently there is a rise in athleisurewear. This could have been predicted by an increase of interest in health and fitness.
The athleisure trend got even bigger during the pandemic. People were staying home and needed something comfortable to lounge around in. Hence these stretchy garments became a household favorite.
A similar line of thought can be applied to the increasing environmentally friendly trend. The emphasis on the environment has led to the use of more sustainable materials and neutral tones, florals and animal prints.
Art and Home Décor
You may be amazed to find how closely fashion is tied to home décor and art. Take, for instance, geometrics. Geometrics is big in art and home décor. It’s used on wall paper designs and it is integrated into furniture shapes and paintings. It should come as no surprise that it’s a big fashion trend as well.
Today’s geometrics can be seen combined with bright colors, metallics and neutral tones which are also environmentally inspired.
Taking a cue from home décor can be difficult because you never know if décor will be leading fashion or if fashion will be leading décor; but taking a risk may just pay off in the long run.
Colors are a bit easier to predict. Here’s how it works.
Let’s say this year runways are dominated by pinks and blues, but you’re noticing that yellow is being used as a complementary or highlight color. It’s likely that next year, yellow will become a theme color.
The following season, yellow may return as a background color, possibly in a slightly deeper shade before phasing out altogether.
In 2021, green is predicted to reign supreme with gray as a popular complementary color.
Themes are all encompassing and are tied to color, materials used, shapes and more. For instance, if a 50’s theme is coming into style, you can expect to see long wide skirts and bright colors. If a cultural theme, like an Oriental theme is taking over, runways will be featuring geisha style dresses and delicate florals.
While themes account for a good portion of fashion trends, they are also the hardest to predict. Sometimes, a theme may be mixed with another theme one year and become dominant the next. In other instances, themes can pop up, seemingly out of nowhere.
Lately themes have been heavily influenced by decades with the grunge era currently back in style. Be sure to stock up on those ripped jeans.
Being a fashion forecaster can set you ahead of the curve but making these predictions is not easy to do. What styles do you think will be big in the years ahead?
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